SheepFloof™: Ethical and Sustainable Wool Craftsmanship

SheepFloof™ is an ethical wool-based business that creates handmade, sustainable products using fleece from live, well-cared-for sheep. What SheepFloofs offers and its approach to wool production:

1. Ethical Sourcing and Sheep Welfare

Sheep Welfare: SheepFloof ensures that all fleeces come from sheep that are alive, healthy, and well-cared for. The sheep roam freely in fields and receive daily care, including feeding, medical needs and human interaction, regardless of weather conditions. 365.

Fleece Sources: The wool comes from a mix of pedigree breeds, including Zwartbles, Texel, Texel cross with Zwartbles, Lleyn, Dorset, Jacob and Valais Blacknose sheep. These sheep are part of the "forever flock" at Greenfields, Pont-y-Mwynwr, and neighbouring farm.

2. Handcrafted Wool Products

SheepFloof specializes in wet felting, a labor-intensive process that transforms raw fleece into durable, handmade rugs and other items. The process involves:

• Skirting and Scouring: Removing vegetable matter (VM) and dirt from the fleece by hand.
• Wet Felting: Using soap, water, and rolling techniques to agitate wool fibers, creating a felted fabric. This process can take several hours and requires significant time and patience.
• Drying: The finished products are dried naturally outdoors, taking about a week to fully dry.

The result is a false sheepskin rug made entirely from pure wool, with no harm to the sheep.

3. Product Range

SheepFloof offers a variety of handmade wool products, including:

• Wet-Felted Rugs: Made from natural fleece, available in different sizes and designs.
• Mini Felted Items: Such as keyrings, seat pads, and decorative pieces.
• Carded Wool Batts and Rolags: For spinning and crafting, available in Texel and Zwartble wool.

4. Sustainability and Ethical Practices

• No Harm to Sheep: Unlike traditional sheepskin rugs, which often come from slaughtered sheep, SheepFloof’s products are made from fleece sheared from live, healthy sheep.
• Hand Processing: All wool is processed by hand, from skirting to carding, ensuring minimal environmental impact and supporting traditional craftsmanship.
• Eco-Friendly Materials: The use of natural olive oil soap in the felting process. Wool itself is a natural sustainable material. It can be fully recycled and be given back to the Earth.

5. Community Engagement and Events

SheepFloof actively participates in local events to promote the versatility and value of wool.

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SheepFloof™ is an example of how traditional wool craftsmanship can be combined with modern ethical practices to create beautiful, sustainable products. By prioritizing animal welfare, handcrafting, and environmental responsibility, SheepFloof not only preserves heritage skills but also offers a compelling alternative to mass-produced wool goods. If you’re interested in supporting ethical wool production or purchasing unique, handmade items, SheepFloof is an excellent choice.

The Sheep:
Any fleece to be produced by SheepFloof, is from a sheep that's alive and well. Roaming the fields. The sheep fleeces used come from the forever flocks of Greenfields, Pont-y-Mwynwr and Pedigree breeding sheep from our neighbouring sheep owner.

All wool is processed by hand, from skirting, scouring and to carding. To then handcrafting the final product.

They have daily care, around the clock, 365. Be that feed, water, pest control and human fusses. During the best of weather and the worst of weather. Day and night. Nothing comes before their welfare.

Diolch yn fawr / Thank you very much.